A website can be remembered when its easy to remember, i.e a website acts as an identity for any resources weather it can be for business purpose or social organisation or any a portal purpose. Choosing a name should always be easy to remembered fashion.
Websites function best when they use an unique Name. This could be the Name of an Business or organization or a Trademark. It is advisable to use a name that people interested in the web sites subject actually would search for.
Those unique names of a web sites (the domain name) need to be registered and reserved first.
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